Dancer Kaffy as Judge for AdamStart COVID-19 Challenge to get young people around the world to create innovative ideas that tackle the Coronavirus Pandemic.

Today, global entrepreneurship platform AdamStart has announced multi award-winning dance entrepreneur, choreographer and creative director Kaffy from Nigeria as one of its esteemed judging panel.

Kaffy (Kafayat Shafau-Ameh) is a Nigerian dancer, choreographer, dance instructor and fitness coach. She owns the dance company KAFFY Inc Formerly Imagneto Dance Company which houses the biggest dance company in Nigeria and four other industry related businesses.

She is also the founder of the KAFFY Foundation (Kreative Arts Foundation For Youth) which supports young people through creative arts programmes.

She joins a panel of eminent experts who will judge entries to the AdamStart COVID-19 Innovation Challenge. The competition, launched last month, to provide fund, mentorship and a global training programme for young people who have come up with innovative social enterprise ideas to ease the pain of the Coronavirus pandemic.

The programme is the brainchild of Queen’s Young Leader and One Young World ambassador Adam Bradford, 27, from London. He visited Nigeria last year and earlier in 2020 to launch his programme in Africa; out of Lagos, Abuja and Kano State. 

The programme has been previously supported by Number 10 Downing Street, Office of the Prime Minister and the UK Government. 

Kaffy will join Will Holt, dean of Pearson Business School in London, Ishmael Dodoo from the Office of the United Nations Secretary-General, Grace Ihejiamaizu founder of, Frances Trought, a leader in employability and enterprise skills and Peter Baxendell, a former director of major global food brands whose past work experience includes Unilver and Associated British foods amongst others.

AdamStart has today also announced its partnership with Pearson College London, a leading technical and vocational learning institution in the UK which focuses on developing young people’s real world skills.

As a part of the collaboration, the college will provide real-world business mentors for young people as part of the programme, provide interns who will add manpower to young people’s ventures and offer an online learning programme which will further support the young entrepreneurs.

It will also host winners of the Challenge at its base in London in 2021 with a special taster curricula giving winners the opportunity to mingle with businesspeople and learn new skills. 

Adam Bradford, the founder of AdamStart, commented:

‘I am just delighted that we have attracted some of the world’s greatest minds to oversee the judging of this initiative. Through these unchartered waters we all need to find hope and optimism and I am confident that with the addition of the likes of Kaffy to our panel, alongside our other leading experts, we will create a shockwave of change. Young people are the future of our economy and society and so leaving them behind at this time simply was not an option. I am very excited about what is coming to Africa and the rest of the world.’ 

Adam Bradford

Do you have an innovative idea to tackle COVID-19? Click here to submit your idea in the AdamStart COVID-19 Challenge.